Part 1 in an ongoing series on an important topic (!). Those of us who work with words all days have our pet peeves. Here’s one of mine: ARTISANAL.
These days, it seems like everything is “artisanal.” Webster’s says an artisan is someone who produces something “in limited quantities, often using traditional methods.” Do you really believe that that loaf of bread at your giant Kroger supermarket is made in limited quantities? Using traditional methods? Just because it’s in a fancy bag and looks like real bakery bread?
Yeah, me neither. (I still like those loaves of bread, though.)
End of rant.